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Tech World Tech World Sony launches wireless walkman series
Tech World Tech World Sony launches wireless walkman series
| Sony launches wireless walkman series |
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| Written by Administrator |
| Wednesday, 15 July 2009 16:21 |
 Leading electronic gadget manufacturer, Sony India, launched its new Walkman W series of mp3 players - NWZ-W202 - with colorful designs and all modern features, in a bid to attract Indian young generation. The firm aims at capturing 30 per cent market share, thereby becoming the number one company in the Indian MP3 market by 2010.Masaru Tamagawa, the Managing Director of Sony India, said: "We aim to achieve a market share of 30 per cent in the estimated 9-lakh units in the Indian MP3 market. To achieve this, we will keep launching more innovative products and expand our sales network. We are also planning an aggressive strategy for the purpose." The company, currently enjoying 20 per cent share in the Indian market, sold around 85,000 units MP3 last year and aims to sell around 1.8 lakh MP3 units by 2010. It is working out plans to increase its retail outlets to 3,000, opening company-owned centers, multi-brand stores and modern retail chains across various Indian cities. Mr. Tamagawa said: "Our products are present in around 1,000 outlets across the country which includes Sony centers, multi-brand stores and other modern retail." |